Jonathan studied Industrial Design at the University of Johannesburg, graduating in 1996 as valedictorian. After six months from starting his professional career he founded his award winning Product Design consultancy in 2000 together with Renko his business partner. A year later, they set up Snapp Design as a brand to pursue their creative freedom. With an entrepreneurial spirit and a meticulous design ethic Jonathan has successfully developed consumer products for over 10 years. His passion for design prompted him to contribute as a part time external lecturer and examiner of Industrial Design students at the University of Johannesburg.